Wyzeman Ventures, a Toronto-based venture capital firm specializing
in luxury businesses, announced it has completed its acquisition of Puuritea, a
premier wellness community focused on youthfulness.
“Puuritea is an extraordinary company because it is focused
on a product that is treasured by its small core social elite member community
which has been growing for over 20 years,” commented Ron Salzberg, an
investment insider familiar with the businesses. “This acquisition will help
Puuritea transform from a prestigious club to an exclusive powerhouse in the
luxury wellness sphere. The full terms and financial settlement were
undisclosed, but rumored to be over $35M. An investment like that signifies the
value of Puuritea’s products and services, and enables the business to expand
its offerings and membership into new territory that is beneficial to everyone.”
“There is a buzz among certain wellness influencers about what
this acquisition could mean,” said Claire Johnson, a social media commentator
from Manhattan. “Most of us have never heard of it, but the tea that Puuritea
makes is often talked about in elite circles. A tea that is claimed to keep people
younger and living longer. Who doesn’t want that. Keep in mind that this tea
has never been made public before, so the people who know about it are very
excited about it becoming available.”
About Puuritea
Puuritea is a community united around the principle of
staying young and living long. While the community has been around for over 20
years, it has remained a closed community until its recent acquisition by Wyzeman
Ventures. Known best for its closely guarded tea, Puuritea also boasts one of
the most prestigious luxury concierge services.
About Wyzeman Ventures
Wyzeman Ventures is a venture capital firm specialized in
managing luxury businesses. It was established in 2015 and is responsible for
over 25 successful ventures since then.